Introduction

Designed to empower marketers with cutting-edge skills, this programme provides a comprehensive roadmap to navigate the Social Media landscape. Through a carefully crafted curriculum, participants will master the art of crafting persuasive copy for interactive media, creating captivating online content spanning diverse formats and social media platforms, and strategically leveraging social media platforms to promote products and services effectively.

Modules
- Develop and Manage Strategic Plan for a Digital Media Product
- Write and Edit Copy for Interactive Media Projects
- Making Online Content
- Promote Products and Services on Social Media
- Social Media - Monitoring, Metrics and Analytics
- Social Media - Public Relations, Ethics and Crisis Management
- Manage IP at a Strategic Level

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Entry Requirements

• Minimum Age: 18
• Male Singaporean applicants must have completed National Service.
• Academic Requirement: Obtain Pass Grade in GCE O-Level subjects including at least B4 for English (or IELTS overall band score 6.5 and above or equivalent) and 2 other subjects or equivalent
• Applicants who do not meet the minimum requirements may still apply and will be considered based on: At least 1 year working experience in any industry; and/or Oral interview or evaluation test by Singapore Media Academy to determine suitability for the course
• Applicants may be called for interview at the discretion of Singapore Media Academy.

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Duration & Intake

Programme Duration

Intake Period
April & October

Mode of Training: In-person and/or Online

Duration: 12 Months

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Fees & Funding

Funding / Grants

Skillsfuture Credit

Full Fee: S$20,165.00*

Subsidised Fees for Singapore Citizens, Permanent Residents and Long-Term Visit Pass Plus (LTVP+) Holders. T&C apply.
- Fee after SkillsFuture Funding (Baseline): S$6,049.50*
- Fee after SkillsFuture Mid-Career Enhanced Subsidy: S$2,349.50*
- Fee afer SkillsFuture Enhanced Training Support for SMEs: S$2,349.50*

Subsidised Fees for Singapore Citizens under the SkillsFuture Career Transition Programme (SCTP). T&C apply.
- Fee after SkillsFuture Funding (Baseline): S$6,049.50*
- Fee after SkillsFuture Mid-Career Enhanced Subsidy: S$2,349.50*
- Fee after SkillsFuture Additional Funding Support (for Long-term unemployed individuals; Individuals in need of financial assistance; Persons with Disabilities): S$1,424.50*

*Fee includes GST