Introduction

This programme is a compelling combination of web design, digital marketing and public relations. You will learn how to design and develop strategies for web communication campaigns using a range of digital media, including social media, websites, mobile technology, games, video and online news media. Studying Web Communication will allow you to effectively convey information and ideas using networks such as Facebook, Twitter and YouTube, and powerful search engines such as Google and Yahoo, to build well-designed and written websites and blogs to deliver strategic outcomes for organisations.
You will also develop a broad understanding of your field, and proficiency in producing written and oral arguments and creative artefacts in response to social, human and natural phenomena. This Major helps pave the way for further study in the fields of social research, the humanities and/or the creative arts.
Students have the option to enrol in either Single or Double Majors.

 

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Curriculum Overview

Programme Structure

INTAKES
There are 3 intakes per year.
Commencement

• January
• May
• September
  Please contact our programme consultant to obtain a copy of the class schedule.

Minimum Class Size

• 20 students
  Class may commence with fewer students than indicated above, subject to resource availability. In the event of cancellation, you will be notified at least 1 week before the programme commencement date, stated in your student contract with Kaplan, and our consultants will contact you to advise on a backup plan.

 

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Area of Studies

CURRICULUM
Modules
Core Modules
Web Communication

• Content Creation
• Digital and Social Media Marketing
• Digital Communication Strategy
• Web Communication Project
• UX and Web Design
• Communication Research*
• Introduction to Digital Media Skills*
• Specialist Communication*
• Web Analytics*

Global Media and Communication              

• Communicating Global Issues
• Global Media and Culture
• Media Audiences
• Media Governance and Globalisation
• Social, Games and Mobile Media
• Communication Research*
• Introduction to Digital Media Skills*
• Specialist Communication*
• Web Analytics*

*Modules common to both majors need only be taken once.
Common Modules
Students are required to complete the following common modules:

• Career Learning: Managing Your Career*
• Consulting and Freelancing

Applicants may be required to complete general elective modules to fulfil the required credit points.
*3-year Polytechnic Diploma holders are exempted, subject to University’s approval.
Private Diploma and Polytechnic Diploma holders are exempted, subject to University’s approval.
 

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Entry Requirements

ADMISSION CRITERIA
Academic Requirements
Applicants with a Polytechnic Diploma may be exempted from up to 12 units and can gain entry to Year 2 of the programme. Applicants with a Murdoch University-recognised Kaplan Diploma or a private Diploma may be exempted from up to 8 units and can also gain entry to Year 2 of the programme.
This Degree programme accepts a wide range of qualifications, which includes:

Year 2 Entry

• Kaplan Diploma; OR
• Polytechnic Diploma; OR
• Other equivalent qualifications awarded by other Singapore-registered Private Education Institutions

Year 1 Entry
Applicants admitted to the Bachelor’s Degree programme may be required to undertake bridging modules to fulfil the prerequisite knowledge.

English Language Requirements

• An approved Diploma qualification or higher, where the language of instruction was English, OR
• GCE O-Level English Language or Literature in English with Grade C or better; OR
• IELTS 6.0 (with no band below 6.0)*; OR
• Kaplan Diploma in Professional Business English (PBEP) with a score of 75% (Distinction) or higher*; OR
• Any other equivalent English language qualification.

In all cases, the final decision on admission to the programme rests with the university.
*Applicable for international student.
 

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Duration & Intake

Programme Duration

DURATION
Duration

• Possible completion in 16 months (instead of 28 months)

Maximum allowed candidature period

• 12 credit points: 24 months
• 24 credit points: 48 months
• 36 credit points: 60 months
• 48 credit points: 72 months
• 72 credit points: 120 months
• 96 credit points: 144 months
• 120 credit points: 144 months
  If a student fails to complete the programme within the candidature period, they will not be entitled to any recourse or refund.

 

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Fees & Funding

Course Fee
Tuition Fee
The total tuition fee covers university registration, lectures/tutorials/workshops and assessments such as assignments/tests/examinations/projects (where applicable), programme materials in digital format, Degree (if earned) and transcript.
S$24,961 payable in 4 instalments 
(15 units with exemptions) 
(Nett programme fee listed above = Tuition fee of S$27,141 minus Education Grant of S$2,180^)
S$26,770.40 payable in 4 instalments 
(16 units) 
(Nett programme fee listed above = Tuition fee of S$28,950.40 minus Education Grant of S$2,180^)
Fee inclusive of 9% GST
Receive a S$500 referral fee when you recommend a friend to enrol in our Degree programme*
^The Education Grant and amount specified is exclusive to selected programmes and not transferable to other programmes or another intake of the same programme. Terms and conditions apply.

Non-Refundable Application Fee
S$239.80
Fee inclusive of 9% GST
Student Development Fee
S$283.40*
Fee inclusive of 9% GST
*Payment for this fee will be included in the first instalment.
The Student Development Fee covers the provision of a comprehensive range of initiatives aimed at enhancing the career and industry-readiness of Kaplan students, such as programmes aimed at improving interpersonal skills, technical and digital skills, as well as career advisory and job matching services.