Course Introduction

The Bachelor of Arts (Honours) Mass Communication with Public Relations (Top-up) programme is a Direct Honours Degree programme with dual specialisations offered by the Faculty of Arts, Design and Social Sciences, Northumbria University. 

Curriculum Overview

Core Modules
Semester 1

• Media Methodologies
• Cultural Identities on Screen

Semester 2

• Media Cultures
• Media Industries

Semester 3

• Researching Audiences
• Media Events

Semester 4*

• Cinema and Society
• Media Dissertation (to be continued in Term 6)

Semester 5*

• Current Affairs in Public Relations
• Public Relations in Context

Semester 6*

• Promotional Writing
• Media Dissertation (continue from Term 4)

*Students with relevant qualifications can gain direct entry into the final year of this programme, subject to meeting the University’s entry requirements and approval.

Area of Studies

Commencement
Year 2 Entry 

• May
• November

Year 3 Entry 

• February
• August
  Please contact our programme consultant to obtain a copy of the class schedule.

Minimum Class Size

• 20 students
  Class may commence with fewer students than indicated above, subject to resource availability. In the event of cancellation, you will be notified at least 1 week before the programme commencement date, stated in your student contract with Kaplan, and our consultants will contact you to advise on a backup plan.

Entry Requirements

Academic Requirements
Year 2 Entry (16 Months)

• Polytechnic Diploma
• Kaplan Diploma
• Other private Diplomas or foreign qualifications will be assessed on a case-by-case basis

Year 3 Entry (8 Months)

• Kaplan Diploma and relevant work experience on a case-by-case basis
• Kaplan Advanced Diploma in relevant subject area
• Polytechnic Diploma or other Diplomas and relevant work experience on a case-by-case basis
• Other equivalent Advanced Diploma or Diploma in relevant subject area

English Language Requirements
Year 2 Entry (16 Months)

• GCE O-Level English language subject (Grade C6 and above); OR
• IELTS 6.0 or equivalent
• For more information, please click here.

Year 3 Entry (8 Months)

• GCE O-Level English language subject (Grade C6 and above); OR
• IELTS 6.5 or equivalent
• For more information, please click here.

In all cases, the final decision on admission to the programme rests with the university.
Work Experience

• When required, work experience will be applied as part of the admissions process. Any work experience assessment and related admissions decisions will be conducted by the University, and lead to the recognition of the achievement of learning outcomes and the award of University Credit

Fees & Funding

Course Fee

Tuition Fee
The total tuition fee covers university registration, lectures/tutorials/workshops and main assessments such as assignments/tests/examinations/projects (where applicable), programme materials in digital format, Degree (if earned) and transcript.
S$15,679.65 payable in 3 instalments 
(5 modules)
Fee inclusive of 9% GST
Receive a S$400 referral fee when you recommend a friend to enrol in our Degree programme*
*Click here for Terms and Conditions for Rebates and Offers.

Non-Refundable Application Fee
S$239.80
Fee inclusive of 9% GST

Student Development Fee
S$283.40*
Fee inclusive of 9% GST
*Payment for this fee will be included in the first instalment.
The Student Development Fee covers the provision of a comprehensive range of initiatives aimed at enhancing the career and industry-readiness of Kaplan students, such as programmes aimed at improving interpersonal skills, technical and digital skills, as well as career advisory and job matching services.

Study Mode & Duration

Duration
Year 2 Entry

• 16 months

Year 3 Entry

• 8 months

Maximum allowed candidature period

• Not applicable