Course Introduction
About the Programme
An education grant of S$1,090 is available to local applicants for the 2024 intakes of this programme. Please contact our Programme Consultant for more information.
This Bachelor of Business Studies programme is designed at those who wish to pursue a career in Marketing. Introducing students to both traditional marketing and digital marketing skills, students will be provided with an in depth knowledge of not only marketing but other key business functional areas including management, people management and digital business.
Marketing plays a central role in creating, communicating, capturing and sustaining value for organisations, customers and society. The rapid digital evolution and increasingly savvy consumers have made it essential for organisations to build strong brands, and to engage customers effectively and in innovative ways in order to remain competitive.
Graduation & Degree Awarded
Students who successfully complete and pass the modules stipulated in the programme structure will be awarded the Bachelor of Business Studies (Honours) (Marketing) from University College Dublin, Ireland.
The Degree will be the same as that awarded to the on-campus graduates in Ireland.
Curriculum Overview
INTAKES
There are 2 intakes per year.
Commencement
- May
- November
Please contact our programme consultant to obtain a copy of the class schedule.
Minimum Class Size
- 20 students
Class may commence with fewer students than indicated above, subject to resource availability. In the event of cancellation, you will be notified at least 1 week before the programme commencement date, stated in your student contract with Kaplan, and our consultants will contact you to advise on a backup plan.
Area of Studies
Core Modules
- Corporate and Competitive Strategy
- Principles of Finance
- Digital Business
- Economics and Market Innovations
- The Future of Organisations and Work
- Managing People at Work
- Marketing in a Digital Era
- Operations Management
- Branding in Digital Era
- Global Strategic Marketing
- Integrated Digital Marketing Communications
- Digital Marketing Practice
Elective Modules
- Professional Business Competencies*
*The elective module is optional for the completion of the Degree. The start of the class on the elective module is subject to a minimal student number under the discretion of Kaplan in Singapore and University.
Entry Requirements
Academic Requirements
This Degree programme accepts the following qualifications, which includes:
- Polytechnic Diploma
- Kaplan Diploma
- Equivalent qualifications awarded by other Singapore-registered Private Education Institutions
- Other private and/or foreign equivalent qualifications will be assessed on a case-by-case basis
English Language Requirements
- Applicants should possess a Diploma from a local Polytechnic or a Private Education Institution where English is the sole medium of instruction; OR
- IELTS of 6.5 or equivalent; OR
- TOEFL of 600 (or 250 in the Computer-based Exam) or equivalent
- Applicants are required to meet the University’s English language requirement.
Applicants admitted to the programme may be required to undertake bridging modules to fulfil the required prerequisite knowledge.
In all cases, the final decision on admission to the programme rests with the University.
Working Experience
- If the academic requirements are not met, applicants with a minimum of 3 years of working experience will be considered on a case-by-case basis. An interview will be conducted by University Admissions to determine the suitability into the programme based on the comparability between the entry requirements and the knowledge and capabilities demonstrated through the work experience.
Fees & Funding
The total tuition fee covers university registration, lectures/tutorials/workshops and main assessments such as assignments/tests/examinations/projects (where applicable), programme materials in digital format, Degree (if earned) and transcript.
S$24,546.80
payable in 6 instalments
(Nett Programme fee listed above = Tuition Fee of S$25,636.80 minus Education Grant of S$1,090^)
Fee inclusive of 9% GST (applicable on or after 1 January 2024)
Receive a S$400 referral fee when you recommend a friend to enrol in our Degree programme*
^The Education Grant and amount specified is exclusive to selected programmes and not transferable to another programme or another intake of the same programme. Terms and conditions apply.
Non-Refundable Application Fee
S$239.80
Fee inclusive of 9% GST (applicable on or after 1 January 2024)
S$283.40*
Fee inclusive of 9% GST (applicable on or after 1 January 2024)
*Payment for this fee will be included in the first instalment.
The Student Development Fee covers the provision of a comprehensive range of initiatives aimed at enhancing the career and industry-readiness of Kaplan students, such as programmes aimed at improving interpersonal skills, technical and digital skills, as well as career advisory and job matching services.
GST
All fees indicated are inclusive of Goods and Services Tax (GST) at the prevailing rate of 9%. For more information on the GST revision, please refer to the Inland Revenue Authority of Singapore (IRAS) website. Please refer to the official price list for a detailed breakdown.
Fees remain subject to change. Applicant will be charged the prevailing fees and GST at the time of application. For more information about the programme, please contact our programme consultant.
Study Mode & Duration
Maximum allowed candidature period
